Zero to One 0-to-1
Multi-Location Inventory System
ByteDance / Tokopedia
Built a 0→1 capability for sellers to manage stock across multiple warehouses. Grew into one of the platform's largest contributors to transaction volume.
Product Manager · Endurance Athlete
I build products
I build products
the way I race.
Pacing over speed. Systems over features. Long-course thinking across four industries and six Southeast Asian markets.
I am the PM who spends two extra weeks on the data layer so the team does not spend two extra months on reconciliation. The one who runs negative splits — starting slow, finishing strong — in products and in races.
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years in product
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SEA markets
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industries
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endurance disciplines
What I Believe
The best product work is invisible to the end user. Data layers, routing algorithms, synchronization engines — the infrastructure that determines whether visible features actually work at scale. I prioritize the plumbing because the plumbing is what breaks at 2 AM.
I have shipped products across mining, telco consulting, e-commerce at ByteDance, and FMCG at Paragon. Every transition taught me something I did not know I was missing. Every product I build now carries the scar tissue of the ones that failed and the discipline of the ones that scaled.
Featured Work
View all → Projects where I chose differently.
Latest Writing
Read all → On products, endurance, and building across borders.
Endurance
All races → The long course.
Six races on the log. 2,263 km in 2025 across running, swimming, and cycling. From a first 10K to a 30K mountain ultra.
About
I build for the long course.
Mining to consulting to e-commerce to FMCG. Three countries. Four industries. One thread: understand the operational reality before proposing a technical solution. Every transition carried a skill I did not know I would need.
More about me →